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The platform is rolling out a new feature that enables them to reduce the volume of AI-created videos appearing in their feeds. This initiative comes as the service announced that it now features more than 1 thousand million AI videos.

Testing and Rollout

This change is in a pilot phase over the next few weeks before a full-scale rollout. This development coincides with a surge in AI content, spurred by new content generation software.

The Broader AI Trend

It has been noted that almost 10% of the most rapidly expanding content creators on another major platform exclusively feature content made by AI. A considerable share of this material is considered low-quality AI content, a label for poor-quality, mass-produced content that is frequently absurd or dreamlike.

Our research shows that numerous viewers enjoy content produced via AI tools, from computer-generated images to informative clips, and we intend to give people the ability to increase or decrease of that, according to their own choices,” said a platform representative.

Volume and Proportions

The service shared that there are now 1.3bn videos on its app tagged as AI-generated. In total, over 100 m videos are uploaded to the platform every day, making AI-generated material a relatively small part of its total content library.

How to Adjust Settings

Users will be capable of reduce or increase the level of AI-generated videos they see by using the “manage topic” option in the platform and selecting “AI-generated content”. Further subjects that are already be adjusted under the setting cover politics, clothing, beauty, and movement.

AI Disclosure Rules

The platform’s policies oblige content makers to label convincing artificially created content, and it prohibits malicious fake videos of public figures or emergencies. Any believable AI-generated clip that is unmarked can be taken down under its user guidelines.

Additionally, the app will now add an AI-generated tag to content made using its proprietary AI systems, or detected by an collaborative effort for spotting artificial media. This action is aimed to stop users from attempting to evade the disclosure requirement.

AI Literacy Programs

The company is also establishing a $2m educational fund for experts and organizations to create educational content about ethical AI use. This initiative will assist charitable organizations specializing in educating computer science.

Platform Protection

The video-sharing app has justified its moderation strategy, during debate over plans to cut jobs for numerous review team members in the UK. The company is planning to cut a significant number of roles in its trust and safety department in its British office, with worker representatives and digital protection specialists raising concerns that people are being substituted by AI moderation.

A company official explained that people-led review would continue to be important, but artificial intelligence can safeguard staff by removing the most distressing content before it has to be seen by humans. TikTok announced a notable drop in disturbing and violent content handled by safety staff over the previous year due to intervention by its machine learning processes.

It is vital to integrate people and machines to ensure user safety,” the official commented. “We’ll have staff as integral to the approach, but we further consider it’s highly necessary to reduce exposure to dangerous material as quickly as possible, which is why a extensive automated help is making a difference work at speed.”